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PRESS RELEASE 05-06
March 15, 2005
Contact: Alana Golden, Public Information Officer
(916) 323-7012 or (916) 322-5966
www.dfi.ca.gov

Department of Financial Institutions Announces California Financial Literacy Month Consumer Outreach Poster - "Families Building Strong Financial Futures"

Sacramento- California's Commissioner for Financial Institutions Howard Gould today announced the availability of a consumer outreach poster to support California Financial Literacy Month (CAFLM) educational efforts. The theme of this year's CAFLM is "Families Building Strong Financial Futures."

During California Financial Literacy Month, Californians are encouraged to increase their understanding of saving, investing and credit choices. The new outreach poster highlights California Jump$tart Coalition's "Ten Things" mini financial lessons that help arm students with the knowledge they need to begin creating a strong financial future (see attachment).

Financial literacy has become a priority for regulators and the financial services industry. "The poster was designed to promote financial literacy during April and to publicize the partnerships and efforts of the State of California, federal regulators, the financial services industry, legislators, and consumer and community organizations who are working together to bring attention to this important issue," said Commissioner Gould.

The financial services industry connects with students of all ages during April to share "real life" financial lessons to help them grow up to make informed and better financial decisions.

The poster can be downloaded from the CAFLM Web site www.dfi.ca.gov/cflm2005. To request copies of the CAFLM 2005 poster, contact Alana Golden at (916) 323-7012 or by email alana.golden@dfi.ca.gov. For other ideas on how you can support CAFLM 2005, visit the CAFLM Web site at www.dfi.ca.gov/cflm2005.

DFI supervises over 650 financial institutions, including 204 banks and 216 credit unions and reports to Sunne Wright McPeak, Secretary of the Business, Transportation and Housing Agency and Governor Arnold Schwarzenegger.