Press Releases Press Releases

April 8, 2004
Contact: Alana Golden, Public Information Officer
(916) 323-7012 or (916) 322-5966

Department of Financial Institutions Announces California Financial Literacy Month Consumer Outreach Poster

Applauds efforts of industry and legislators

Sacramento- California's Commissioner for Financial Institutions Howard Gould today announced the availability of a consumer outreach poster to support California Financial Literacy Month (CAFLM) educational efforts. The theme of this year's CAFLM is "Building Strong Financial Futures."

During California Financial Literacy Month, Californians are encouraged to increase their understanding of saving, investing and credit choices. The new outreach poster highlights California Jump$tart Coalition's "Ten Ways" mini financial lessons that help arm students with the knowledge they need to begin creating a strong financial future.

Financial literacy has become a priority for regulators and the financial services industry. "The poster was designed to promote financial literacy during April and to publicize the partnerships and efforts of the state of California, the industry, legislators, and organizations like Jump$tart, who are working together to bring attention to this important issue," said Commissioner Gould.

The financial services industry connect with students of all ages during April to share "real life" financial lessons to help them grow up to make informed and better financial decisions. Governor Arnold Schwarzenegger proclaimed April as California Financial Literacy Month stating that "a vigorous and healthy economy is fueled by the choices of financially informed consumers". Also applauded are the efforts of the California Legislature. Assemblywoman Patricia Wiggins and Assemblyman Paul Koretz have brought attention to the need for increased and continued education in personal finance through resolutions (ACR61) and legislation (AB2435).

To request copies of the CAFLM 2004 poster (available at no cost), contact the Department of Financial Institutions at (916) 323-7012. For other ideas on how you can support CAFLM, visit the new CAFLM Web site at

DFI supervises over 650 financial institutions, including 204 banks and 216 credit unions and reports to Sunne Wright McPeak, Secretary of the Business, Transportation and Housing Agency and Governor Arnold Schwarzenegger.